One brief. One constraint.
Short, deliberate exercises. Pick the level of effort you have in you today.
- 01Illustration / Branding · 13 SEPT
Draw a piece of toast as a brand mascot
Give it a posture, a personality and a name. It should look like it belongs on packaging, not on a napkin.
WARM UP30 minOne shape language. No faces with eyebrows.Begin → - 02Typography · 08 SEPT
Design a poster with one word
Choose a single word and build an entire A2 poster around it. The word must be legible from across a room and interesting from arm's length.
WARM UP25 minOne word. One typeface.Begin → - 03Typography · 07 SEPT
Set a poster in one weight
Design an A3 event poster using a single typeface at a single weight. All hierarchy must come from size, position and space — nothing else.
WARM UP20 minOne typeface, one weight, black on whiteBegin → - 04Branding · 06 SEPT
Rebuild a logo from memory
Pick a logo you see every day. Without looking at it, redraw it. Then compare and note every difference.
WARM UP15 minNo reference until you are finishedBegin →