Contents — a little theory, every day
17 of 17 lessons
Everything
- 001A logo is a signature, not a storyThe mark identifies. The system explains.12 SEPT · 5 min
- 002Colour has a temperature before it has a nameWarm and cool decide the mood long before the hue does.11 SEPT · 6 min
- 003Optical spacing beats mathematical spacingWhy evenly measured letterspacing still looks wrong — and how to trust the eye over the ruler.10 SEPT · 4 min
- 004Hierarchy is subtractionMost weak layouts are not missing emphasis. They have too much of it.09 SEPT · 4 min
- 005The grid is an argument, not a cageA grid does not make a layout good. It makes a layout accountable.08 SEPT · 5 min
- 006Choose two typefaces, and know whyPairing is not about contrast for its own sake. It is about giving each voice a job.07 SEPT · 5 min
- 007Negative space is the compositionNothing on the page is not empty. It is the part that decides where the eye rests.06 SEPT · 4 min
- 008Rhythm: the invisible half of layoutConsistent vertical spacing is felt long before it is noticed.05 SEPT · 4 min
- 009Easing is the tone of voiceDuration decides whether motion is noticed. Easing decides how it feels.04 SEPT · 5 min
- 010Motion as hierarchyWhat moves first is what you have decided matters most.03 SEPT · 4 min
- 011Brand voice is a design decisionThe words in the interface are drawn as carefully as the mark.02 SEPT · 5 min
- 012The Bauhaus was a school, not a styleFourteen years, three cities, and a set of arguments we are still having.01 SEPT · 6 min
- 013Swiss typography and the ethics of clarityWhy a generation of designers decided neutrality was a moral position.31 AUG · 6 min
- 014Icons are a language, not a decorationA symbol only works when the audience has already agreed what it means.30 AUG · 4 min
- 015Charts are arguments with dataEvery axis decision is an editorial one, whether or not you make it consciously.29 AUG · 5 min
- 016Contrast is accessibility, not preferenceLight grey text is a design decision that excludes people.28 AUG · 4 min
- 017Alignment: the cheapest way to look consideredMost amateur layouts have one problem, and it is not taste.27 AUG · 4 min