Stories about brand identity
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- Brand IdentityBrand Identity · 09 SEPT
The Sony Walkman logotype
How a compound word became a category.
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Brand Identity · 01 SEPTMuji has no logo on its products
The name means "no-brand quality goods", and the packaging keeps the promise.
View plate →- Brand IdentityBrand Identity · 19 AUG
MTV's identity that refused to sit still
In 1981 a logo was supposed to be fixed. MTV's was designed to be vandalised.
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