A rare case of a product name being drawn before the product was finished, and of a logotype outliving the technology it named entirely.
03 / Discover — Brand Identity09 SEPTEMBER 2026
The Sony Walkman logotype
How a compound word became a category.
—Continue exploring
- Brand IdentityMuji has no logo on its productsThe name means "no-brand quality goods", and the packaging keeps the promise.
- Brand IdentityMTV's identity that refused to sit stillIn 1981 a logo was supposed to be fixed. MTV's was designed to be vandalised.
- TypefaceThe Penguin composition rulesFour pages of typographic law that shaped a century of paperbacks.
