03 / Discover — Rebrand25 AUGUST 2026
Airbnb's Bélo
A 2014 rebrand introduced a symbol so simple the internet spent a week finding other things it resembled.
—Continue exploring
- TypefaceThe Penguin composition rulesFour pages of typographic law that shaped a century of paperbacks.
- MovementSwiss punk: the Basel counter-reactionWhat happened when students in the home of the grid decided to break it.
- Historical MomentMassimo VignelliThe New York subway map that argued a city could be redrawn as a diagram — and the decade-long argument that followed.
