Plate 03

Discover

Viewing room — stories, objects and the people behind them.

The Braun T3 pocket radio

Dieter Rams designed a radio in 1958 that reappeared, more or less exactly, as a music player in 2001.

The Braun T3 pocket radio
ObjectThe Braun T3 pocket radio

The object A white rectangle, a circular speaker grille of drilled holes, a single tuning wheel. Nothing else survived the design process.

Why it matters Jonathan Ive has never hidden the debt. The lesson is not "copy Rams" — it is that a well-resolved arrangement of a circle and a rectangle stays right for half a century.

Good design is as little design as possible.

Dieter Rams
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