Plate 03

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Viewing room — stories, objects and the people behind them.

Paula Scher draws maps by hand

The Pentagram partner spends years filling canvases with hand-lettered geography nobody asked her to make.

Paula Scher draws maps by hand
DesignerPaula Scher draws maps by hand

The long project Scher's painted maps began as something to do between client deadlines. They are dense, opinionated and factually unreliable — geography as remembered rather than surveyed.

Why it matters The maps are where her commercial work gets its nerve. The Public Theater identity, all crushed wood type and diagonal energy, comes from the same hand that fills a canvas edge to edge because empty space felt like a wasted opportunity.

It's the serious stuff that's play, and the play that's serious.

Paula Scher
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